The Dimmeys Mural

Picture from:
http://resources3.news.com.au/images/2008/06/19/va1237314798076/Dimmeys-6102074.jpg

The Richmond Dimmeys store has been a historical icon for many years, and a landmark for many years before that. It was a department store, one of the few in melbourne at the time. It was targeted at the middle to upper class, stocking things from shirts to hats for the races. As it went through financial troubles during later years, they started doing bargain sales. Business wise this worked well for Dimmeys, so they have continued to use this sales technique ever since. Since started this habit they have moved away from the upper class and gradually out of the middle class to provide affordable products.

The Dimmeys mural is not as famous as the Richmond Dimmeys itself, yet it is a icon of public art in the area. It is an important work to the culture of the area, recreating the history of Richmond. It shows in chronological the important events of Richmond, Melbourne and greater events of Australia.

The mural took four years to complete, artist Hayden Dewar starting the painting in 2004, completing it in 2008. The mural is 67 metres long, showing the history of Dimmeys, richmond and victoria from 1858 to 2008.

The future of the mural doesn't look so promising, as developers plan to take a chunk out of the wall to accomodate an underground parking entrance.